Peter Davé – Managing Partner
With over 30 years of experience in technology marketing, Peter has provided strategic consulting services to venture-backed and publicly-traded clients spanning big data analytics, cloud computing, networking, enterprise/mobile security and storage industries. Successful client engagements include industry legends NetApp, Novell and Xerox as well as leading innovators Arbor Networks, Bracket Computing, CloudScaling, Fortinet, Glassbeam, Guardicore, Pure Storage, Sumo Logic and dozens more.
Prior to founding Write Angle in 2011, Peter was Senior Director of Strategic Services with Gallagher PR and previously served as co-managing partner of Davé & Bairey Communications, LLC. He has also held senior positions at Regis McKenna, Inc. and Ketchum Communications. He graduated with honors from San Jose State University in journalism and political science.
Bob Michelet – Senior Writer
Bob applies the experience of a multi-faceted career in marketing and communications to the needs of clients to explain advanced technologies and their benefits for customers. Bob has spent nearly 30 years in technology marketing, with concentrated expertise in corporate- and product-level positioning and communications strategy.Bob held several marketing positions at Cisco Systems, the worldwide leader in networking for the Internet, during a period of extraordinary growth and market change. Prior to joining Cisco, Bob was partner in charge of the networking and communications practice at Regis McKenna Inc., a technology marketing consulting firm. In 11 years at the firm, he advised a wide variety of clients on marketing and communications strategy, new-market development, and channel strategy.He began his professional career as a writer and editor for The Oregonian newspaper. Bob is a graduate of Stanford University.
John McClave – Senior Writer
John is a veteran communication strategist, copywriter and creative director with over 20 years of experience spanning all marketing disciplines and communication channels. For twelve of those years he held creative director posts at Grey Advertising in San Francisco, London-based Citigate Group (where he was also a managing director and served on the North American executive board) and Thunder Factory in Silicon Valley.
An integrated marketing practitioner throughout his career, John has written or supervised the creation of everything from print and broadcast advertising to websites, brochures, on- and offline direct marketing, case studies, white papers, annual reports, press releases, contributed articles, corporate videos and brand identities. He is also active at the strategic level, working with clients to develop their positioning and messaging. He has worked with clients in a wide variety of categories, notably technology, financial services, business-to-business, international marketing and California wines. His work has won awards in a number of industry forums.
