As Big Data gets bigger, vendors must differentiate
Communicating what makes you different in the Big Data analytics market has never been more important than right now. The sheer number of exhibitors staking a claim in the Big Data bonanza at the Strata Conference underscores how quickly competition is emerging in this market.
This week’s conference showcased a veritable Who’s Who in the industry today, including one of our clients, Glassbeam. Distinguishing itself among the throng of Big Data players, Glassbeam develops big data applications that help companies improve their business and IT operations by intelligently extracting strategic and tactical insights from huge amounts of multi-structured machine data by way of pre-packaged applications.
To communicate this market position, we helped Glassbeam by preparing fresh web content, creating a product-management solutions brief, a white paper on multi-structured data and a strategic case study featuring Aruba Networks.
As the competitive landscape become further cluttered with more vendors, claims and counterclaims, credible content that sets a vendor apart from the crowd will only grow in importance.