Blogs top the list of most valuable marketing content
This just in from the research folks at HubSpot: the most valuable form of marketing content today is, in the opinion of marketers (who are measured by the quality of their content as never before), their blog.
And it’s true for B2B and B2C marketing. Respondents in B2B marketing who were asked to rank various forms of content for value to their marketing objectives named blogs number one (39%), followed closely by webinars and virtual events (38%), white papers (31%), videos (23%), data-driven research reports (20%), user-created content (17%), white papers sponsored by vendors (10%) and podcasts (6%).
This should come as no surprise to anyone who’s been paying attention to the in-bound marketing world of Web 2.0. Publishing a business blog offers the chance for marketers to keep content fresh, topical, personal and relevant the way no other form of content can. And more is better, the way no other form can be. The fresher and more frequent your online content, the greater your chances of being found online.
What form of content is most valuable to achieving your marketing objectives? Is your blog as active as you suspect it should be? How do you stack up competitively in terms of posting? What do your customers tell you?