Six ways a good content creator can drive more of the traffic you want to your web site.
Creating great content on your web site and keeping it fresh — and specific to your customer offerings — is key to higher, more effective market visibility. Why? Because fresh, compelling, customer-relevant content creates the links that elevate your ranking by the search engines. The more relevant links you attract, the more you increase the traffic you want. This, in turn, generates more click-throughs, more trials, more orders.
So how to do this with so much else on your plate today? At Write Angle, we suggest doing as our colleagues over at HubSpot ceaselessly recommend: hire a creator of remarkable content, not some self-styled SEO ninja. Start by identifying the most compelling storytellers in your domain. The ones who know your business and can write for the readers you want to attract.
SEO Scientist Dan Zarella , who is quick to distinguish himself from a “ninja”, unwrapped a new set of datapoints the other day. They underscore the notion that the online results we all crave come our way organically to the extent that we produce and publish more content more often. And this means more blog posts that contain remarkable content. “Re-markable” is defined as irresistibly share-able, re-Tweetable and forward-able links, all of which combine to enhance your search rankings. Exactly what content creators are supposed to do.
Here are the key take-aways from the data:
1. Blog posts are the simplest way to refresh your online content on the most frequent basis.
2. Fresh content drives visits and traffic.
3. You cannot post too frequently.
4. Post the most topical material specific to your offerings that appeal to the current interest of your customers and prospects. Avoid industry jargon and focus on words conveying timeliness and immediacy to your reader.
5. The more targeted you make your content re #4 above, the greater your chance of being found.
6. You are as much in the publishing business today as the business of your category.
Question: what’s happening right now in your customers’ world on which you have a provocative observation or thoughts worth sharing with them? If you were a customer, what would you want to know? What would compel you to share it with your associates? What can you do to accelerate the sharing of these observations? When was the last time you published something that was conceived from the vantage of the visitors you want to attract to your site?