The Write Stuff

First, please indulge us as we make this shameless (but mercifully brief) pitch on our own behalf. Putting concepts into words and words online is all we do. And we specialize exclusively in the content of high-technology and cleantech. Our writers are, by any standard, accomplished technology-marketing practitioners with the rich credentials that come with decades of great work for great clients. Not to mention years of experience in the news business. OK, end of commercial.

Three considerations come into play when you’re contemplating outsourced writing: your time, the skills available (in-house) and your workload.

Your time. You know when you are crazy-busy and start sensing the invisible choke-hold called sudden priorities. People want everything at once. And they want it now. There’s a product launch right at the moment when budget revisions are due, you need face-time in the field, the website needs work and you simply do not have the resources. Translation: You need help. Now. Problem is, there isn’t any there. Bottom-line on the time factor? You have projects for people to work on and no one available to work on them. Sound familiar? Read on.

Your skill(s). You’ve probably noticed that projects having to do with content today involve more complexity and call for a wider range of skills. While you might be a savvy wordsmith in your own right, the moment will arise when you need to deliver something that you just cannot, for one reason or another, do in-house. This is the moment when it pays to reach out to a trusted service capable of matching your pace, domain knowledge and intensity; one fluent in the vocabulary of your business. One capable of deliverying killer content on time and on budget.

Shane Pearlman, who runs a 100% freelance creative agency, puts it this way: “Sometimes, you simply get stuck. If you are lucky, the problem is small and you can tap your community for an answer. Other times, you need an expert who hasn’t been staring at the same issue for the last three months. Bringing in fresh blood for a quick infusion of new ideas can be a huge help”.

Your work-load. Always dicey, but if you have surges of content-generation activity that are intermittent, seasonal or temporary, a reliable writing service can represent a compelling value proposition. The watchword here is reliable–which is generally predictable on the basis of reputation. Being good (read: reliable) and available on-demand is the key. Given adequate lead-time most writers will come through. Adequate lead time? We don’t live on that planet. There is a book one of us read back-in-the-day, entitled “Deadline Every Minute”. Never expected it would come to describe a way of life but it is the life that the team at Write Angle has chosen. We’re sure you can relate.

Point is, you need quality when you need it, not when the writer finally delivers it. When doing your diligence, be sure the referrals specify “Worked well under extreme pressure” and “Kept budget promises”.

Re that last point, we’ll say this: Look for real value in a value proposition. Some of our people’s best work has been what you might describe as emergency salvage. We know how to rescue and recover projects that began on the cheap for clients trying in vain to save a buck. The better choice, of course, would be to choose WriteAngle in the first place. We do it right. From the start. Welcome to WriteAngle. Our clients will gladly tell you more.